The UMTS (Universal Mobile Telecommunications System) or 3G (3rd Generation mobile networks) environment is the ultimate convergence of fixed and mobile, voice and data, content and delivery. The result is the largest, and most complex communications system that man has designed. The industry is expected to generate revenues in excess of a trillion dollars in less than ten years. If you want a challenge, then this is the industry to be in.

Services for UMTS is about the near future, where UMTS allows mobile phones and other devices for communications, entertainment, personalised services, utility and fun to be used in new ways.

While it is difficult to predict the future in a precise way, broad categories and general service ideas are emerging. This volume looks at over 200 of these possible applications and providers more detailed scenarios on over 170 of them. It explores these ideas in depth, with suggestions on how to create exciting and viable services for a new world.

Written for the non-technical reader and with a strong business focus, Services for UMTS is a "must-read" for anybody wanting to enter the UMTS environment, to understand it, or to make money in it.

This book intends to answer many of the current UMTS service questions as well as introduce new ideas and concepts to enable operators to create a winning UMTS services strategy.

• What should be the focus of service creation for rapid profits in UMTS
• What are the key segments that should be addressed with UMTS services
• What are the roles of the network operator, service provider, application developer, system integrator, and others in partnership
• How to build more value into digital services to turn them into killer applications for their target segments
• What are the differentiating factors that will separate the leaders from the UMTS pack
• How the new Mobile Internet differs from the existing fixed Internet, and why users, content and revenues will migrate to the Mobile Internet
• The 5 M's of creating desirable and profitable UMTS service

Contents:

• Intro to UMTS services
• Attributes of services for UMTS
• The 5 M's of UMTS services
• Services to Address Movement needs
• Services to Address Moment needs
• Services to Address the "Me" needs
• Services to Address Money needs
• Services to Address Machine needs
• Types of UMTS Services
• Marketing UMTS Services
• Competitiveness in UMTS
• Partnering in UMTS
• Business case of UMTS
• Technical Primer to UMTS
• Real World Service Example