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Data Broadcasting
Merging Digital Broadcasting with the Internet
Revised Edition
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Lars Tvede, The Fantastic Corporation, Zug, Switzerland, Peter Pircher, The Fantastic Corporation, San Francisco, USA and Jens Bodenkamp, Intel Corporation, Munich, Germany.
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0471 48560 8
May 2001
Paperback
288pp
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Data Broadcasting will produce global changes to the way media is created, distributed
and used, both professionally and privately. Now fully updated this revised edition continues
to be a truly groundbreaking volume presenting an exhaustive overview of the specific data
broadcasting and bordering technologies concerned.
- Features new sections on wireless communications
- Explains how data broadcasting can solve traffic problems on the Internet
- Discusses the technical implications of data broadcasting over different network infrastructures
- Examines the process of developing and launching multimedia channels in a data broadcasting environment
Data Broadcasting provides executives and developers in the telecommunications, software,
hardware and media industries with an invaluable analysis of the main commercial, editorial and
technical opportunities that data broadcasting can provide.
About the Authors:
Lars Tvede has co-founded several high-tech companies, including The Fantastic Corporation,
which specialises in the development of software for data broadcast. He is co-author of
Marketing Strategies for the New Economy and author of Business Cycles - from John Law to the
Internet Crash and The Psychology of Finance.
Peter Pircher spent two years at the University of California in San Francisco and then, as co-
founder and Chief Technical Officer, he worked at IDE and Aonix, both San Francisco software
tools companies. After serving as Vice President of Technology for the ETF Group, in 1998 he
joined The Fantastic Corporation as CTO.
Jens Bodenkamp has worked for the Intel Corporation, where he was most recently responsible for
development of the company's broadband strategy and its implementation in Europe. In April 2001
he joined the ETF Group, a venture capital firm headquartered in Switzerland, and is now
Managing Director of this company's German subsidiary.
Contents:
- The Evolution of Broadcasting
- The Internet
- Broadcasting meets the Internet
- Technology Framework for Data Broadcasting Environments
- The Five Basic Formats of Data Broadcasting
- Implementing a Data Broadcasting Platform
- Data Broadcasting: The Media Opportunities
- Creating Data Broadcasting Applications and Services: 26 Steps
- Operating Networks of Multiple Data Broadcasting Channels
- The Commercial Drivers behind Data Broadcasting
- Data Broadcasting in the Future
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