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Enabling eBusiness
Integrating Technologies, Architectures and Applications
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W.S. Whyte, University of Leeds, UK
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0471 89941 0
May 2001
Paperback
408pp
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Enabling eBusiness describes the technical architecture and components for a comprehensive and
robust eBusiness infrastructure. W. S. Whyte introduces the technical possibilities and issues
in and around eBusiness and relates them to established business theory. Looking at the entire
supply chain - from supplier to customer - the book includes logistics, customer service, B2B
operations, marketing and a lot more.
Here you'll find the answers to these questions - and more:
- How can you "seduce" customers into buying on-line?
- How can you get customers to trust you?
- What is database marketing?
- How do you make payment secure?
Enabling eBusiness helps technical and functional team leaders and strategists to get to grips
with the requirements for distributed systems and on-line retailing. It is recommended reading
for final year and postgraduate students in telecommunications, computer science, electrical
engineering and business school courses.
Contents:
- Introduction
- Retailing: the e-shopping experience
- From e-commerce to e-business
- Customer service, supply chain and marketing
- Trust, Security and e-money
- Conclusions and the way ahead
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