Professor Joe TiddProfessor Joe TiddJoe is a physicist with subsequent degrees in technology policy and business administration. He is Professor of Technology and Innovation Management at SPRU (Science & Technology Policy Research), University of Sussex, and visiting Professor at Imperial College Management School, University of London. He was previously Head of the Management of Innovation Specialisation and Director of the Executive MBA Programme at Imperial College. He is a winner of the Price Waterhouse Urwick Medal for contribution to management teaching and research, and the Epton Prize from the R&D Society.